You might just scroll past it the first few times, but eventually it will catch your eye, on Instagram or on Facebook or on Twitter. An advert which piques your curiosity for the weird and the eerie, an advert which tells you that a haunted house in your area is open for exclusive private viewing to those brave and bold enough to explore it.
There will only be a dozen people who see that advert. Of those, eight will click on it and read the details. Of those, four will go and visit the house. Of those, none will come back.
Don’t think it’s only influencers and political campaigners who have worked out the power of social media. Spiders spin their webs and they catch their flies, and after an awkward and dispiriting time spent hanging upside down wrapped up in silk, the flies get eaten.
Scroll on. Clickety-click.
No comments:
Post a Comment